Dreamweaving

Copyright © Neksummi Matthias

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The concept of Dreamweaving I’m about to share with you was a concept I learnt from the book ‘Dreamweaving, The Secret of Overwhelming Your Business Competition’ By Michael Chandler. The lessons were so profound that I deemed it necessary to share the thoughts with you my blog reader because I care.
Ever since you were a small child, you have dreamt of making a meaningful difference in your life and in the lives of others. You learned that truly making a difference rests in trusting your own heart, which overflow into a genuine caring for others, which suddenly returns to you in ways too wonderful to explain. The basic concept of Dreamweaving is one of focusing on the needs of your customer, prospects or whatever and your community and letting them be your primary promotional agents. It means no longer touting yourself as the biggest, the cheapest, the friendliest, or any other self-serving adjectives that you had traditionally used in your advertising and promotional schemes. It would mean the commitment of significant marketing dollars devoted to community charitable needs with only the (subtlest) reference to your business in these commercials and advertisements. Likewise, a major component of the plan would be focusing on the needs and the dreams of your customers and responding positively to these needs. In short, it is a dramatic change.
For Dreamweaving to work, you not only have to talk the talk, but you have to walk the walk. The general public is not stupid, and they perceive when something is done from the heart.
Listening is the hallmark of Dreamweaving. Listening is the springboard to Dreamweaving. Dreamweavers listen to what their customers want, they understand what their customers want, and they do everything within their power to give IT to them. IT is the dream.
Dreamweavers concentrate on making people feel special first. Once this is done (and it is never done, because Dreamweaving is an ongoing never-ending courtship), customers will not only flock to the business, but they will remain loyal, and they will pay even more for the privilege of feeling special.
Perception is the reality and the customer is the sole judge of that. Your customer feels just like you; is just as busy as you are, and wishes for the same simplicity and clarity. Give it to him. You're tired of being confused. You're tired of all these advertising claims, the bragging, the boasting, the sales pitches, the grand promises, and the clattering, battling and clamouring for attention. So is your customer. Acknowledge that your competition is quite possibly just as skilled and professional, and as much of an expert, as you are. They may also be cheaper! Will customer choose your business over your competition's because you logically and proudly state, 'we are smarter, more educated, and more professional than they are!'?
Most businesses take the position of boasting and bragging. Consequently, few customers listen or believe it. 'Everyone says that!' they say. I've reasoned that way several times myself. People hate braggarts.
So how should it be done? Let your customers know that you and your business exist for one reason and one reason alone: to make the customers' dreams come true- because, my friend, that is all they want. Furthermore, that's all you want. That's it. Get their emotions. Your emotions are stronger than your logic. Do emotions and fulfilment of dreams have that much power over human beings? Absolutely. You hold the proof in your life. Is the way you care for your loved ones emotional or logical? If it is logical, then why do you tolerate all the mistakes they make time after time after time? Why do you forgive their behaviour and care for them anyway? Because your emotions are stronger than your logic.
You don’t have to lie, cheat or do underhanded things to make money. You can be competitive in business, yet still be truthful and nice. Permit no discrepancy between image and reality.
On the internet, many people have a gap between what they want to be known for and who they really are. They want to be recognised as generous people, but they are not what they appear to be. The internet is an over-communicated world where only few are actually communicating, hence the need to be careful whom you listen to.
I want to conclude by quoting a person that is termed the ‘master’ of Dreamweaving. He’s a master because he lives and breathes it, in his work, in his play, in his relationship with others, in his mentoring, in his leadership, in his praising, in his reprimands, and his blood. ‘What we began doing many years ago for the good of the bottom line has now changed somewhat. Our program encompassing Dreamweaving and focusing on the community has (not only) become good for the bottom line, it IS the bottom line.’ - J. Robert Young.
Shine the light on others, my friends. It will reflect on you. Delicious!

About the Author:
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You conclude no one tells the truth on the internet anymore. You’re 98% right. You’ve tried zillions of programs which have failed you. All hope isn’t lost. Make this final try. Your dream fulfillment is our concern. Neksummi Matthias is a seasoned internet marketer who helps people build their own internet business without raising false hopes as is the norm with other ‘gurus’. Subscribe for his newsletter as he helps you get started on the right footing.
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